Rebuilding a portfolio when you don't believe in your own work is a challenging task, especially for a 32-year-old graphic designer ready for a career change. The pressure to create something compelling from in-house projects while managing a new fatherhood schedule is immense. However, it's not impossible. Katie Cadwell, co-founder of branding studio Lucky Dip and The NDA Podcast, offers valuable insights on how to approach this dilemma.
Highlighting the Value of In-House Projects
Katie emphasizes the importance of recognizing the value of in-house projects. She suggests that these projects, while seemingly less glamorous than agency work, possess unique strengths. By focusing on the problem-solving aspect, the constraints, and the real metrics and impact of your work, you can showcase your skills effectively. For instance, discussing the budget, deadlines, and target audience provides context and demonstrates your ability to manage complex projects.
Elevating Older Work
When it comes to older projects, Katie advises a strategic approach. She recommends revisiting the storytelling aspect, ensuring that your portfolio doesn't come across as apologetic. Giving each project the space it deserves and rewriting the introduction with fresh eyes can make a significant difference. Additionally, investing in decent mockups from sites like Bendito or Supply Family can enhance the visual appeal, making your portfolio more engaging and professional.
Adding Value and Small Wins
Katie encourages a mindset shift towards adding value to each project. This could involve incorporating motion or campaign ideas, even if it's a low-time investment. By breaking down the improvements into smaller, manageable tasks, you can make steady progress. For instance, dedicating 15 minutes during your lunch break or starting an hour earlier on Wednesdays can accumulate over time, ensuring you're consistently working on improving your portfolio.
Grace and Realistic Expectations
Lastly, Katie stresses the importance of self-compassion. Rebuilding a portfolio is a challenging process, and it's okay to take it one step at a time. She encourages the reader to view this as an opportunity to improve their portfolio for future career moves, not just the immediate one. By giving yourself grace and focusing on small wins, you can make significant progress without feeling overwhelmed.
In conclusion, rebuilding a portfolio when you don't believe in your work is a journey that requires patience, strategy, and self-belief. By following Katie's advice, you can transform your portfolio and open doors to new opportunities, even in the face of self-doubt and a demanding schedule.
